These are the questions heating company owners ask before they hand over the keys to their marketing. The short answers are in the list on this page. The sections below expand on the four topics that come up most: money, time, ownership and trust.
Frequently asked questions
What does Heating.Solutions actually do?
We plan, build and run the four layers of a heating company's marketing (website, CRM, ads and reviews) as one connected system. We also advise owners on how that system should fit their office and season. We are not an HVAC contractor and don't install or repair equipment.
How much does it cost?
Starter is $2,998 a month, Growth is $4,498 and Elite is $8,998. Websites are $3,500, $6,500 or $12,500 one-time, each with a monthly hosting fee. Prices are in Canadian dollars, plus the GST or HST for your province (GST and QST in Quebec). Ad spend is separate and paid directly to the platforms.
Is there a long-term contract?
No lock-in. You can begin with a 7-day free trial that includes an audit of your marketing, and you don't need to give a credit card to start it.
How long before we see results?
Tracking and CRM fixes show up within weeks, as fewer lost calls and clearer reporting. Paid ads usually need six to ten weeks of job data to settle. Organic search takes months; our published Roma Heating & Cooling result was measured over 12 months.
We tried an agency before and got nothing. Why would this be different?
Ask what the last agency reported. If it was clicks and impressions, nobody was measuring sold jobs. We start by tracing your real leads, report cost per sold job each month, and leave every account in your name so you can judge for yourself.
Who owns the website, ad accounts and CRM?
You do. The domain, website content, Google Ads, Meta, Google Business Profile, analytics and CRM should all be in your company's name. We work in them as users, and if you leave, everything stays with you.
Do we have to switch CRMs?
Usually not. If your current CRM can record lead source, job status and job value and pass them to other tools, we connect it. If it can't, we explain the options in writing before you spend anything.
What reports will we get?
Monthly on Starter and weekly on Growth, with a real-time dashboard and custom reporting on Elite. Every report leads with leads by source, booked and sold jobs, and cost per sold job, not vanity numbers.
Can you promise a number of leads or a Google ranking?
No. Nobody controls Google's results or your local market. We can show you the arithmetic behind a plan and the published, named results from our HVAC work.
Do you work with small heating companies?
Yes. A two- or three-truck company is often the easiest to wire correctly, because there is less to untangle. The plan you need depends on how many layers already work, not on company size.
Do you work in Quebec?
Yes. Quebec's language rules require French-language commercial content for Quebec customers, so websites, ads and review requests there need French versions. Our Quebec page summarises this and links to the OQLF.
Do you handle rebate paperwork for our customers?
No. Rebate programs are run by governments and utilities, and paperwork goes through them. We help you market eligible work accurately, link to the official program pages and set review dates so your copy stays current.
How do we start?
Call, text or email. Tell us your company name, your towns, the systems you sell and the software you use. You'll talk to a senior strategist, usually within one business day.
Money: what you pay for and what you don't
You pay a monthly plan fee for the work, a one-time fee if you need a new website, and your own ad spend directly to Google and Meta. That's it. Prices are listed in full on the pricing page, with a worked monthly budget.
A useful habit before you sign with anyone: write down what a sold replacement job is worth to you in gross profit, and how many extra jobs per month would cover the total marketing cost. If the answer is two or three jobs in your busy season, the decision is about execution, not price. The stack math guide shows the calculation.
Time: what happens in what order
Most stacks are built in four stages over roughly three months: map, capture, record, then demand and proof together. The order matters more than the speed. A company that turns on ads in week one without tracking will spend the next month teaching Google that every call is a sale.
Some improvements show up almost immediately. Missed-call text-back and quote follow-up often recover leads within the first weeks, because those leads already exist and were being lost. The blueprint sets out the timeline for your company specifically.
Ownership: everything stays in your name
Every account in your stack should belong to your company: domain registration, hosting, analytics, Google Ads, Meta Business, Google Business Profile, call tracking and CRM. We ask to be added as users. We don't register accounts in our name on your behalf.
If you've had trouble getting accounts back from a previous provider, tell us early. Recovering a Google Business Profile or an ad account can take time, and it is better to start that process before we build anything on top of it.
Trust: how you can check our work
We publish named results only, each linked to a live site, on the results page. We don't publish averages or unnamed success stories. Every monthly report shows the same core numbers in the same order, so you can compare one month to the next without our commentary.
We are also clear about limits. We don't promise rankings or lead counts, we don't write or buy reviews, and we don't give compliance advice about regulated trade work. Regulators are linked from each region page for that.
Ten questions to ask any provider
Whether you hire us or someone else, these questions sort a connected stack from a collection of services. Ask them in the first meeting and listen for specific answers.
- Which number will you report first each month, and why that one?
- How will a sold job's value get back into the ad account?
- Whose name will the ad accounts, domain and Google Business Profile be in?
- What happens to a call that nobody answers at 7 p.m. in January?
- How do review requests get triggered, and who sees complaints first?
- Which of my current tools would you keep, and which would you replace?
- How will you tell new-customer calls apart from existing customers calling for service?
- What will you need from my office each week?
- If I leave, what do I take with me, and how long does the handover take?
- Which rebate or program claims will appear in my ads, and who checks them?
A provider who answers these clearly, in writing, is thinking about your business as a system. One who answers with ranking promises is not.
Still deciding?
Read about how we work, or call, text or email with your question. A senior strategist will answer it directly, even if the answer is that you don't need us yet.