The stack starts at $2,998 a month for a plan, and a new website starts at $3,500 as a one-time fee. All prices are in Canadian dollars. Sales tax depends on your province: 5% GST in BC, AB, SK, MB and the territories, 13% HST in Ontario, 14% in Nova Scotia, 15% in NB, NL and PEI, and 5% GST plus 9.975% QST in Quebec. You can begin with the 7-day free trial, no credit card required, and nothing locks you in. Our services are delivered through the HVAC.Agency plans, and the full, current price list is on HVAC.Agency's pricing page.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly plans, mapped to the four layers
Each plan switches on more of the stack. Read across the table to see which layers each one covers.
| Plan | Price | Capture | Record | Demand | Proof |
|---|---|---|---|---|---|
| Starter | $2,998/month | Website with SEO service pages, hosting and maintenance | Monthly reporting | Basic Google and Meta ads setup | Google Business Profile and local SEO |
| Growth | $4,498/month | Everything in Starter plus advanced SEO and content | CRM integration, weekly reporting | Multi-channel paid ads and retargeting | Review generation |
| Elite | $8,998/month | Everything in Growth plus video marketing and PR outreach | Real-time dashboard, custom reporting, dedicated account manager | Monthly strategy calls | Everything in Growth |
The Growth plan is the first one that connects all four layers, because it adds CRM integration and review generation. For most heating companies that want a working loop, that's the plan to look at first.
Website packages
| Package | One-time | Build | Monthly after launch |
|---|---|---|---|
| Essential | $3,500 | 2–3 weeks for a 5–7 page custom site | $149 a month covers hosting and maintenance |
| Professional | $6,500 | 3–4 weeks for 10–15 pages built around conversion | $249 a month adds CRO to hosting and maintenance |
| Enterprise | $12,500 | 4–6 weeks, with no cap on pages or locations | $449 a month for full management |
A company selling furnaces, boilers and heat pumps across several towns usually needs the Professional package at minimum, because each system and each area deserves its own page. The heating websites page explains what goes on those pages.
What drives the cost of a stack
Four things move the total more than anything else:
- How many layers already work. If your CRM is well set up and your site is solid, the plan does less building and more running.
- Number of service lines. Each system (furnace, boiler, heat pump, water heater) needs its own pages, campaigns and reporting.
- Number of locations. Each branch needs its own Google Business Profile, area pages and review flow.
- Ad spend. Paid directly to Google and Meta, separate from the plan. It is often the largest single line.
A worked budget
Say you choose Growth at $4,498 per month, add 5% GST as a BC or Alberta company ($224.90), and spend $5,000 a month on ads. Your total monthly marketing cost is $9,722.90.
If your average sold replacement leaves $2,800 in gross profit, you need about four sold jobs a month ($9,722.90 ÷ $2,800 ≈ 3.5) to cover the full cost before counting service calls, maintenance agreements or referrals. The question to ask is not whether $9,700 is a lot, but whether your stack can reliably produce four or more additional sold jobs a month in your season. The stack math guide shows how to test that against your own close rate and job values.
What the plan fee does not cover
A few costs sit outside the plan, and it's better to know them up front. Ad spend is the obvious one. Some CRMs and call-tracking tools charge their own subscription, billed to you by the software company, because the account is yours. And if a previous provider holds your domain or ad account, recovering it can take some of your own time. We list each of these in writing before you start.
How to choose
- No tracking, unclear results: start with the free trial and the growth stack blueprint.
- Old or uneditable website: a website package first, then Starter.
- Leads arrive but get lost: Growth, for CRM integration and review generation.
- Several branches, a real marketing budget, and a need for live reporting: Elite.
If you're unsure, the FAQ covers contracts, ownership and timelines. Or call, text or email and we'll tell you which plan we'd pick in your position, including when the answer is the smaller one.
Frequently asked questions
Is there a contract?
There is no lock-in. You can start with the 7-day free trial, which includes a digital marketing audit, a website performance check, SEO analysis and competitor benchmarking, without entering a credit card.
Does the plan price include ad spend?
No. Ad spend is paid directly to Google and Meta from your own accounts, on your own card. The plan covers the work of planning, building and managing the stack.
Which plan includes CRM integration?
CRM integration starts at the Growth plan, together with review generation, multi-channel ads, retargeting and weekly reporting. Starter covers the website, local SEO, basic ads setup and monthly reporting.
Do Canadian clients pay sales tax?
Yes. Prices are in Canadian dollars, and heating companies add GST or HST at their province's rate, or GST and QST in Quebec.
Can I buy a website without a monthly plan?
Yes. Website packages are one-time fees, each with its own monthly hosting and maintenance fee. You can add a plan later when you are ready to connect the other layers.