Your website, CRM, ads and reviews, wired into one system

The four layers of a heating growth stack

A growth stack has four layers, and each has one job. When you judge them separately, each can look fine; when you trace a lead through all four, the gaps show up quickly.

The growth stack blueprint is where we map these layers for your company. The services overview explains each one in more detail.

Why the connections matter more than the parts

The value sits in the handoffs. An ad platform that only sees "a call happened" will happily buy more calls from people asking for free quotes on a rental unit. An ad platform that sees "this call became a $9,000 boiler install" learns to find more of those.

The same logic runs the other way. When your CRM marks a job as complete, it can trigger a review request the same afternoon, while the customer is warm. Those reviews raise the conversion rate of the website, which lowers what each lead costs you in ads. That loop, from job data back into demand and proof, is the whole point. Our guide on how the four layers connect draws it out step by step.

A worked example you can check

Say you run $6,000 a month in Google Ads and get 120 calls. Your office books 50 of them, and 18 become replacement jobs averaging $7,500. That is $135,000 in sold work, and each sold job cost about $333 in ad spend.

Now suppose 30 of those 120 calls were existing customers looking for your service line, and another 15 were wrong-number or parts calls. Without job data flowing back, the ad account counts all 120 as wins and keeps buying them. Remove the 45 that were never new business, and your real cost per new-customer call is $80, not $50. That gap is invisible until the CRM and the ad account talk to each other. The stack math guide runs this kind of check on every layer.

What we are, and what we are not

We are a marketing and business consulting service. We plan, build and run the systems that bring in calls, texts and emails, and we advise owners on how those systems should fit their office. We are not a contractor: we don't install, repair or service any heating equipment, and we don't hold gas or electrical licences.

That distinction matters for your stack too. Regulators such as TSSA in Ontario or Technical Safety BC govern who may do the work and, in some cases, how it is advertised. We link to them on each region page and summarise what affects marketing, but compliance questions belong with the regulator.

Proof from heating and HVAC companies

Our results come from real HVAC and heating clients. CANRO Heat's gas-boiler division, GasBoilers.ca, now covers 26+ BC communities; its Google profile shows 5.0★ from 76+ Google reviews, which is the proof layer doing its job. HVACDeal.ca generated 500+ leads at a 12:1 ROI. CanroHeat.ca recorded 250% lead growth.

Each of those figures belongs to one company in one market, and none of them predicts your numbers. What they show is that the parts work when they are built properly. The results page explains what each case does and doesn't tell you.

Coverage across Canada

We work with heating companies in all 10 provinces and 3 territories. The stack is the same everywhere, but the inputs change: natural gas dominates in Alberta and Saskatchewan, electricity in Quebec, and oil-to-heat-pump conversions shape demand across Atlantic Canada. Rebate programs, language rules and regulators differ too. The areas we serve page links to a guide for each region, current as of October 2026.

Who runs Heating.Solutions

Heating.Solutions is part of the Sedighi.ca and SAZ.ca group of companies. It is Canadian, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management, who has 17+ years of experience in digital marketing and has built 150+ live HVAC websites. Our services are delivered under the HVAC.Agency plans, and the pricing page lays them out. Read more about how we work, or call, text or email to talk it through.