The four layers of a heating growth stack are the same in Victoria and in St. John's: capture, record, demand and proof. What changes is what flows through them. A Saskatchewan furnace company and a Quebec heat pump company need different pages, different campaign calendars, different CRM fields and, in Quebec's case, a different language. This page summarises those differences by region and links to a page for each.
- YTYukon
- NTNorthwest Territories
- NUNunavut
- NLNewfoundland and Labrador
- BCBritish Columbia
- ABAlberta
- SKSaskatchewan
- MBManitoba
- ONOntario
- QCQuebec
- PEPrince Edward Island
- NBNew Brunswick
- NSNova Scotia
What changes by region
Five inputs change the way we build each layer.
- Fuel mix. According to Statistics Canada, natural gas was the main heating energy for about three in four households in Alberta and Saskatchewan in 2023, while electricity heated about 70% of Quebec households. That decides which service pages and campaigns lead.
- Season. Long prairie and northern winters stretch demand; the mild southwest coast compresses it.
- Programs. Rebates and no-cost retrofit programs shape what customers ask for and what copy can say, and they change often.
- Language. Quebec and Nunavut both have rules about the language of commercial advertising.
- Regulators. Each province or territory has its own body for gas, electrical and pressure equipment. We link them and never give compliance advice.
A federal note for every region
On 2026-10-08, the federal government announced a national heat pump rebate program. As of October 2026 it is not yet open: federal pages point to a 2027 launch, without a named administrator or date. Meanwhile, the Canada Greener Homes Affordability Program runs through provincial partners where agreements exist, and several older federal programs have closed; NRCan's program page shows current statuses.
For a stack, this means one thing: every page, ad and message that mentions a program needs an owner and a review date. Confirm details with the administrator before using them.
West Coast: British Columbia
BC has two heating markets in one province. The coast has mild, wet winters and a strong heat pump story; the Interior and the North have long, cold seasons and more furnace and boiler work. Gas and electricity split the province, and CleanBC Better Homes programs changed in July 2026. It is also our home market: GasBoilers.ca, one of our published results, serves 26+ BC communities.
Read the British Columbia page.
Prairies: Alberta, Saskatchewan and Manitoba
The Prairies are gas-furnace country with long, cold winters, though each province differs. Alberta has no province-wide heating rebate, but property-tax financing is available in participating municipalities. Saskatchewan has utility rebates for high-efficiency gas equipment with a strict claim window. Manitoba has the strongest heat pump incentives on the Prairies, through Efficiency Manitoba.
For a stack, the Prairies reward a demand layer that can carry a long season and a record layer that can track rebate paperwork deadlines for customers.
Central Canada: Ontario and Quebec
Ontario is the largest and most competitive heating market, with gas dominant and active heat pump rebates through Save on Energy and Enbridge. Advertising costs in the big metros are high, so the outcome wire back to the ad platforms matters most there.
Quebec is mostly electrically heated, with Hydro-Québec's LogisVert program central to heat pump demand. French-language rules apply to commercial content, so every layer of the stack needs a French version for Quebec customers.
Atlantic Canada
Atlantic Canada has the country's highest shares of oil heat and of heat pumps as the primary system, and some of its most changeable programs. New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador each have their own utility or provincial programs, several of which closed or changed in 2026. Markets are smaller, so reputation and reviews carry more weight per job.
The North: Yukon, Northwest Territories and Nunavut
The territories have the longest heating seasons in Canada, small and widely spread populations, and different rules in each. Yukon has rebates aimed at heat pumps and dual-fuel systems; the NWT's Arctic Energy Alliance offers rebates that exclude fossil-fuel heating; and Nunavut requires Inuktut in commercial advertising. Stacks here are smaller and lean on proof and word of mouth.
How we work across regions
We work with every region from Vancouver, consulting online by video call or in person, and by phone, text and email. For each client we read the current program and regulator pages for their province at the start, and we set review dates for any program-dependent copy. We are not a contractor and don't do installation or service work anywhere. See the services overview for what we build, or pricing for the plans. To talk about your region, call, text or email.
Frequently asked questions
Do you work with heating companies outside BC?
Yes. We are headquartered in Vancouver and work with heating companies in all 10 provinces and 3 territories, meeting by video call or in person as well as by phone, text and email.
Is the national heat pump rebate open yet?
Not as of October 2026. It was announced on 2026-10-08, and federal pages say it launches in 2027, with the administrator and launch date not yet published. Avoid quoting it in ads as available until it opens.
Does the stack change from province to province?
The structure doesn't. The inputs do: which systems people buy, when the season peaks, which rebates apply, which language rules cover advertising, and which regulators to link. Each region page explains those inputs.